Strategic Amenity Alliance was
founded in 2001, with it’s headquarters incorporated in Amsterdam,
to offer the first ever truly global amenity supply source to international
and regional hotel chains.
SAA’s philosophy in the Hospitality Industry is “Our difference
is Your Competitive Edge”
With SAA’s unique ability to act locally but market globally, SAA
works with it’s clients in a spirit of partnership akin to that
of the established top multinational companies in professions such as
Consultancy and the Law. We share a common vision, common quality objectives
and deliver best service standards to support our global customers.
SAA already has gross revenues of EUR 90 million with 650 professional
staff strategically located across the globe.
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The combination of the seven partners that comprise
SAA provide numerous competitive advantages to clients:
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Significant cost savings can be guaranteed because each
SAA partner has it's own specialised manufacturing capacities, of
which best practices are shared amongst SAA partners and passed on
to clients. |
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Significant cost savings can also be guaranteed in the
critical supply chain management areas of warehousing & distribution
to provide supply on demand to Hotels. |
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SAA operates a multi-tier, global-regional-local client
support system supported by specialists at every level , in every
region. |
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SAA’s proprietary inventory control systems provide
each hotel property with guaranteed, usage determined and occupancy
related supplies of amenities on a weekly, monthly or quarterly basis. |
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SAA enjoys extensive relationships with Luxury Cosmetic
Houses and Personal Care multinationals and is therefore able to offer
5, 4 and 3 star brands.
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